Your Baby's Emergency Kit - ready before disaster strikes.
When seconds matter, you won't have time to pack.
A complete, pre-packed Baby Emergency Kit designed specifically for babies so you're not scrambling during wildfire evacuations, earthquakes, flooding, or unexpected emergencies.
Created by a mom and postpartum doula who has seen what happens when families are unprepared.
Founder launch price: $299
Limited first production run.
MOST PARENTS THINK THEY HAVE TIME...UNTIL THEY DON'T
Emergencies don't wait for convenience.
Wildfire spread faster than evacuation alerts. Earthquakes happen without warning. Power outages can last days.
And in those moments, parents, are forced to grab everything in panic - often forgetting the most essential baby items.
This kit exists to change that.
WHY I CREATED FIRST72BABY
I'm a mom and postpartum doula, and I've supported families in those very early newborn weeks - when everything feels new, intense, and often overwhelming. In that season, I noticed something simple but important: Most parents are doing their best to prepare...but they are still missing a clear, organized system for baby essentials in unexpected moments. Not necessarily emergencies - but real life disruptions: a sleepless night, a rushed appointment, a sudden need to leave the house, or just those early weeks where everything feels harder than expected. In those moments, parents don't need more items. They need clarity, structure, and everything in one place. That's what led me to create First72Baby - a simple , pre-packed system designed to support parents in the first 72 hours of anything unexpected in early parenthood. Because the hardest part isn't lack of love or effort - it's making decisions when you 're exhausted. And when things feel overwhelming, having everything ready matters.
WHAT'S INSIDE
Everything you need for your baby, pre-organized into 5 systems.
🩲Diaper Care system (diapers, wipes, essentials)
🍼Feeding system (bottles + feeding support items)
Please note: formula is not included, so parents can use their preferred brand or feeding method.
💊Medical system (first response basics)
🧼Hygiene system (cleaning + sanitation items)
🚨Emergency system (warmth, survival basics)
Everything is pre-packed, labeled, and organized so you don't waste time searching.
WHY THIS MATTERS
Emergencies are increasing - not decreasing
If you live in California or any high-risk area, you already know:
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Wildfires can spread in minutes
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Evacuations can happen at night
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Roads can close instantly
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Communication can fail
In those moments, preparation is not optional - it's protection.
One decision now replaces every emergency decision later.
Pre-order now
We are currently producing the first batch of kits. Limited production run.
Estimated shipping : July 2026.
IMPORTANT NOTE
Please note
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Formula is not included in the kit (to ensure safety, customization, and storage integrity).
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Designed for flexibility across different feeding needs.
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Built for emergency evacuation use, not daily diaper bag use.
FAQ
Why is this a pre-order?
We are producing in small batches to ensure quality and safety before scaling.
Is this only for California?
No - but it is especially relevant for wildfire, earthquake, and evacuation-prone regions.
How long foes it last?
Items are selected based on shelf stability and emergency readiness.
Can I customize my kit?
Future versions may include customization options as we scale.